Amazon’s Rufus AI will be the Alexa for shopping

2 min. read

Published onFebruary 8, 2024

published onFebruary 8, 2024

Share this article

Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more

Amazon, one of the biggest AI users on the market, will soon introduce Rufus, an AI shopping assistant. What’s great from the start about this AI is the fact that it was trained on lots of data related to Amazon products. So, it will most likely come in handy many times.

You can talk with Rufus as with any assistant

A great accessibility option of the Amazon’s AI shopping assistant is that you can directly type or speak what you need in the search bar to trigger it. So, Rufus can help you with shopping needs, product details, comparisons, reviews and recommendations.

For instance, you can tell Rufus to compare two TVs. Next, you can ask theAmazon assistantto pick the best one based on the reviews, or to give you a review summary. Afterward, you can request Rufus to give you suggestions for accessories compatible with your choice.

If you think that the name is funny or sounds somewhat familiar, there’s a wholesome story behind it. Amazon’s AI assistant was named after theshortest volunteer worker, the dog of the editor-in-chief and principal engineer.

By the way, if you are a Walmart customer or considering shopping there, you might want to know that they already have aconversational AI assistantbuilt with Microsoft’s help. However, it might not be able to compete with Rufus functions-wise. But they might be the start of a new era for e-commerce.

What do you think of Rufus? Are you going to try it when it becomes available? Let us know in the comments.

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

Amazon’s Rufus AI will be the Alexa for shopping#

You can talk with Rufus as with any assistant#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Amazon’s Rufus AI will be the Alexa for shopping

You can talk with Rufus as with any assistant