Apple launches rare deal on MacBook Pro for business
Apple Macbook Pro deal offers up to 10% off on 14in and 16in models
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SMBs are in luck asAppleis breaking with tradition and offering discounts of up to 10% on the latestMacBook Pro14in and 16in models.
A report fromBloombergnotesthe deals come just before manyBlack Friday Macbook dealsare revealed, in a bid to shift more stock over the final stretch of 2022.
Apple is hailing the rare deal as “a very special Mac campaign.”
Special Mac campaign
SMBs will be entitled to 8% off bulk orders between 5 and 24 devices; firms ordering 25 or more Macbooks can expect a 10% discount. The deal includes any combination of 14-inch and 16-inch models, and is expected to end on December 24 2022.
Small and medium businesses will be entitled to the discount, which appears more generous than the typical cut-rate offered to business clients.
According to Bloomberg’s report, “sales employees were recently informed of the deal and have begun reaching out to businesses that Apple has prior relationships with to gauge interest. Representatives from small businesses said they rarely get calls from Apple to push promotions. The company, which hasn’t touted an offering like this in half a decade, declined to comment.”
Apple will let businesses host secret apps on the App Store>Apple thinks it has the tools to take your SMB to the next level>Apple may be preparing to take over a whole new market
The unusual offer come as Apple expects Mac sales to plummet for the last quarter of the year.
In an earnings call in October, Apple CFO Luca Maestri revealed that revenue from Mac sales is set to “decline substantially” from last year.
It’s believed that the lack of an updated Macbook Pro in 2022 is propelling, at least in part, the drive to offer businesses the discounted models - particularly during the all-important holiday quarter.
The only updates Apple made to its laptops this year were a newMacBook Airand13in MacBook Proin June 2022, with the former driving its hardware sales considerably in the last quarter. However, it looks like MacBook Pro sales will still be behind last year’s.
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Lewis Maddison is a Reviews Writer for TechRadar. He previously worked as a Staff Writer for our business section, TechRadar Pro, where he had experience with productivity-enhancing hardware, ranging from keyboards to standing desks. His area of expertise lies in computer peripherals and audio hardware, having spent over a decade exploring the murky depths of both PC building and music production. He also revels in picking up on the finest details and niggles that ultimately make a big difference to the user experience.
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