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Is this another marketing tactic or just a glitch?
3 min. read
Updated onFebruary 16, 2024
updated onFebruary 16, 2024
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Many users have reported an unsettling experience after installing thelatest Windows 11 update (KB5034204). Following the update, their computers rebooted, andMicrosoft Edgeopened with all the Chrome tabs.
People are surprised even when they don’t actively use or open Edge for browsing; how can it have all the browsing data? This, indeed, is concerning and has raised a lot of eyebrows.
The first person to highlight this on X (previously known as Twitter) wasTom Warren,Senior EditoratThe Vergesaid:
I installed the latest Windows 11 update (KB5034204) and it rebooted and automatically opened Microsoft Edge with all the Chrome tabs I had open before installing the update couldn’t believe my eyes. Anyone else had this?
Following his post, alot of commentscame pouring in; some expressed their concerns & annoyance about this move by Microsoft and called it a marketing gimmick. However, others came in support of Microsoft Edge, denied the event occurrence, and called it better than Chrome.
We at WR also encountered the same issue after updating our Windows 11 PCs and found it happened on most of our machines.
First, we thought we might have enabled theAlways have access to your recent browsing data each time you browse on Microsoft Edgesetting by mistake. However, when we checked, it was disabled.
If you want to ensure that this setting is disabled on your Edge browser, type this address in the address bar and clickEdit preferences:edge://settings/profiles/importBrowsingData
Further investigation led us to apost by Zach Edwards, Privacy and data supply chain researcher on X, who reinstalled Windows to understand the issue, then shared the images of OOBE, which stated:
With your confirmation, Microsoft Edge will regularly bring in data from other browsers available on your Windows device. This data includes your favorites, browsing history, cookies, autofill data, extensions, settings, and other browsing data.
According to Microsoft, the data import is done & stored locally; however, if you have signed in using Microsoft and synced your browsing data, it will be sent to Microsoft.
On one of the OOBE pages related to Edge, you will see a light blueAcceptbutton and a darkerNot Nowbutton, indicating Microsoft encourages you to opt for the former.
Another explanation for inadvertently enabling this feature could be the common practice of clicking on positive responses during any software or OS installation, influenced by color and UI design.
A Windows user on Reddit said:
To be completely honest I don’t think any of these options switch back automatically, it’s just that they pester you so often and so slyly (and occasionally bundle data collection consent in innocuous looking options) that it’s nearly impossible not to accidentally opt in.
Opinions of people on this matter vary, but it is still uncertain whether the issue is the result of pestering notifications, a glitch, or a marketing gimmick to promote Edge.
However, we believe that Microsoft should deal with this matter with great concern, given its implications for user privacy, and maintain transparency while handling such issues.
What’s your take on this? Tell us in the comments section below.
More about the topics:microsoft edge,Windows 11
Srishti Sisodia
Windows Software Expert
Srishti Sisodia is an electronics engineer and writer with a passion for technology. She has extensive experience exploring the latest technological advancements and sharing her insights through informative blogs.
Her diverse interests bring a unique perspective to her work, and she approaches everything with commitment, enthusiasm, and a willingness to learn. That’s why she’s part of Windows Report’s Reviewers team, always willing to share the real-life experience with any software or hardware product. She’s also specialized in Azure, cloud computing, and AI.
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Srishti Sisodia
Windows Software Expert
She is an electronics engineer and writer with a passion for technology. Srishti is specialized in Azure, cloud computing, and AI.