French app developer takes on the mighty Adobe
New US app studio is good news for content creators, bad news for Adobe
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Mobile app developmentstudio MWM has launched a new publishing unit focused on the US market, putting it on a collision course withAdobein the creative apps space.
The French developer, perhaps best known for mobileaudio editorEdjingMix, may not be a household name - a factor addressed by the expansion westward.
But increasing its US presence with the stated aim of helping to build iOS and Android apps for users to “unleash their creativity” puts MWM in direct competition with thePhotoshopdeveloper.
Increasing competition
With a range ofmusic-makingtools anddigital art appsalready under its belt, this will be familiar territory for MWM. However, the goal isn’t to buildPremiere Rush-style apps in-house.
In its profit-sharing model, the publisher aims to help other developers “lower the barrier of entry to cutting-edge tech and encourage people to materialize their creative visions using their smartphones.” And it’s doing this through a combination of data-gathering, machine learning, and predictive technology to ensure scalability.
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Behind the scenes, the company said it will handle staffing, distributing and marketing for app development teams. Meanwhile, developers are promised indirect access to the firm’s partner network, content usage rights and any applicable global licensing agreements.
“At MWM’s core is the vision to make creativity accessible to everyone without limitations. When I was an aspiring DJ in college over 10 years ago, it was very difficult to have access to the best equipment. That inspired my best friend and me to create Editing Mix, which enables users to create mixes with smartphones or tablets,” said Jean-Baptiste Hironde, CEO and Co-Founder of MWM.
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As consumer belts tighten, the company is focusing its efforts on enabling others to make high-end creative apps more affordable for the masses.
Publishing offerings are now available to developers, the company confirmed. Developers can submit apps for testing and onboarding online.
Steve is TechRadar Pro’s B2B Editor for Creative & Hardware. He began in tech journalism reviewing photo editors and video editing software at the magazine Web User, where he also covered technology news, features, and how-to guides. Today, he and his team of reviewers test out a range of creative software, hardware, and office furniture. Once upon a time, he wrote TV commercials and movie trailers. Relentless champion of the Oxford comma.
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