Share this article
Latest news
With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low
Copilot in Outlook will generate personalized themes for you to customize the app
Microsoft will raise the price of its 365 Suite to include AI capabilities
Death Stranding Director’s Cut is now Xbox X|S at a huge discount
Outlook will let users create custom account icons so they can tell their accounts apart easier
Microsoft blames Google for the failed Bing deal with Apple. Here’s what happened
Apple had concerns about Bing’s search quality
3 min. read
Published onFebruary 27, 2024
published onFebruary 27, 2024
Share this article
Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more
Previously, there were rumours that Microsoft tried to sellBingto Apple and for the latter to setBingas the default search engine on theSafaribrowser. Now, the recentlyunsealed documents in Google’s antitrust caseagainst theU.S. Justice Departmentconfirm this.
As perCNBC, Microsoft tried to strike a deal with Apple on several occasions, including in2009,2013,2015,2016,2018and2020, but it never went through.
Microsoft’sMikhail Parakhin,CEO of Advertising and Web Services, said that the company offered100%of Bing’s revenue to Apple, but the proposal was never accepted due to the deal Apple had with Google.
As per reports, Google pays Apple$10 billionannually to keep their search engine as the default on Safari, in addition to a share of the advertising revenue fromBing.
On the other hand, Google, in the unsealed documents, argued that Apple foundGoogleto be a more effective search engine thanBing.
Besides, it cited that just winning the race for the default search engine on a browser doesn’t suffice. The search engine must keep the users happy.
Apple, on its part, asserted that Microsoft’s native search engine wasn’t refined and that the company wasn’t heavily invested in the product.Eddy Cue, Apple’sSenior Vice President of Services,said,
Apple’s CEO,Tim Cook’s, observation on Bing shared with senior executives has been redacted in the filing.
It’s a known fact thatGoogleis the market leader among all search engines, and none even stands close. As perStatcounter,Googlehas a91.47%market share, whileBingis a distant second at3.42%.
However, in the last year,Binghas witnessed a sizable increase in user base, while that ofGooglehas fallen. This can be attributed toMicrosoft’s push forBingon its native devices. Besides,Edge has significantly improved over the years, prompting users toswitch toBing.
The whole Microsoft vs. Google search engine battle isn’t about to die anytime soon. If anything, it’s going to get a lot more fierce. We will have to wait and watch how things unfold in the coming days!
Which search engine do you find the best? Share your thoughts in the comments section.
More about the topics:apple,bing,Google,microsoft
Kazim Ali Alvi
Windows Hardware Expert
Kazim has always been fond of technology, be it scrolling through the settings on his iPhone, Android device, or Windows PC. He’s specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.
Long-time Windows user, Kazim is ready to provide a solution for your every software & hardware error on Windows 11, Windows 10 and any previous iteration. He’s also one of our experts in Networking & Security.
User forum
0 messages
Sort by:LatestOldestMost Votes
Comment*
Name*
Email*
Commenting as.Not you?
Save information for future comments
Comment
Δ
Kazim Ali Alvi
Windows Hardware Expert
Kazim is specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.
