Microsoft is showing pop-ups in Chrome, pushing users to switch to Bing

According to Microsoft, this is just a one-time notification

2 min. read

Published onMarch 15, 2024

published onMarch 15, 2024

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Microsoft is notorious for promoting its services and pushing users to use them, and it has been doing that for years.

This is getting even worse, and there are reports of Bing pop-up ads in Chrome on Windows.

Microsoft is brazenly showing Bing ads in Chrome

It’s nothing new for Microsoft to promote its services and we already sawprompts forcing users to update to Outlook, as well as areminder to upgrade to Windows 11.

That’s not all, andaccording to Windows Latest, Microsoft is showing pop-ups while using Chrome asking them to switch to Bing.

Microsoft confirmed this by stating the following:

This is a one-time notification giving people the choice to set Bing as their default search engine on Chrome. For those who choose to set Bing as their default search engine on Chrome, when signed in with their MSA they also get more chat turns in Copilot and chat history.

We value providing our customers with choice, so there is an option to dismiss the notification

The pop-up also states that installing Bing Search Chrome extensions will give you new features in Copilot. The reason for this message are BCILauncher.EXE or BingChatInstaller.EXE, and they can be found inC:\Windows\Temp\mubstemp

This kind of shameless promotion is nothing new for Microsoft, and acts such as this are the reason why users want touninstall Edge and Bing. If you’re tired of Microsoft promotions, you can alsostop Microsoft from promoting Edgepermanently.

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Microsoft is showing pop-ups in Chrome, pushing users to switch to Bing#

Microsoft is brazenly showing Bing ads in Chrome#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Microsoft is showing pop-ups in Chrome, pushing users to switch to Bing

Microsoft is brazenly showing Bing ads in Chrome