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Microsoft wants users to interact with elements, such as persons and objects, while watching video content
The technology is absolutely revolutionary, but it’s quite eerie.
3 min. read
Published onJanuary 22, 2024
published onJanuary 22, 2024
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Microsoft recently filed a patent describing a technology capable of allowing people to accurately detect, identify, and interact with elements, such as persons and objects while watching video content.
The patent, calledDetecting Prominence of Objects in Video Information, describes in detail how this technology would be used to facilitate interactive shopping, but also tracking and identification, in a system that would surely send shivers down the spine.
The patented technology, which can be read in its entiretyhere, works this way:
The technology could be used in a variety of applications. It could be used to track down a certain product, such as a sweater a character in a movie is wearing, effectively allowing the user to identify it, and save the information for later use, as you can see in the image below.
However, it can also be used to accurately detect and identify persons, either public persons or private persons, by accessing a database and searching for similar faces.
A face detection component determines the identities of the people who appear in the video information by recognizing their faces. For instance, in some implementations, the face detection component determines whether any of the individuals that appear in the video information, have been previously identified as public persons, such as celebrities, or politicians.
One of the most eerie aspects of this tool would be its ability to capture the emotions of each face, by making use of audio and video content to put together a map of the emotions expressed by the subjects of the video.
The emotion detection component dtects emotions of interest by determining whether the audio information contains predetermined sounds indicative of these emotions.
As such, the technology could be used by various parties, from enterprises and companies to regular users, and or even police departments, to place products, and persons in video content, and later detect and identify those products and persons, using the same technology.
Microsoft has been filing many patents, such as the one describing a technology that would makeTeams meetings hyperrealist, but not many see the light of day.
However, as video streaming platforms are taking hold, and video content is the predominant form of media, with platforms such as TikTok, Instagram, and other places, a technology like this would surely be a game changer, and it could revolutionize the way we consume video content.
But it is quite eerie.
More about the topics:microsoft,Video streaming
Flavius Floare
Tech Journalist
Flavius is a writer and a media content producer with a particular interest in technology, gaming, media, film and storytelling.
He’s always curious and ready to take on everything new in the tech world, covering Microsoft’s products on a daily basis. The passion for gaming and hardware feeds his journalistic approach, making him a great researcher and news writer that’s always ready to bring you the bleeding edge!
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Flavius Floare
Tech Journalist
Flavius is a writer and a media content producer with a particular interest in technology, gaming, media, film and storytelling.
