Microsoft’s Copilot gets all the attention, tech giant releases ad for Super Bowl

Is Bing Chat not a priority anymore?

2 min. read

Published onFebruary 8, 2024

published onFebruary 8, 2024

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Microsoft is planning to advertise Copilot during the Super Bowl weekend. The 60-second ad, titledWatch Me, was released on YouTube. It highlights how Microsoft’s AI-powered Copilot will break all boundaries and help us achieve what was previously considered out of the question.

In theofficial Microsoft blog, Yusuf Mehdi,Executive Vice PresidentandConsumer Chief Marketing Officer, announced the launch of theSuper Bowl ad.

While the ad is a brilliant piece of work, there’s a lot more we can’t miss. To celebrate Copilot’s first-year anniversary, Microsoft is introducingbetter image creation capabilities in Copilotand will roll out more features for Copilot Pro subscribers.

But what caught our attention was the fact Microsoft is shifting its attention from Bing Chat to Copilot.

Is Copilot getting more focus than Bing?

Released just a year ago, Bing Chat, Microsoft’s first foray into AI, seems to have taken a backseat. It’s now more focused on Copilot.

With a dedicated app for Android and iOS devices, integration in the Windows taskbar, and deployment in several Microsoft apps, Copilot is practically everywhere.

It appears Bing Chat didn’t deliver on expectations. Though Bing’s user base has increased, it’s still far behind Google, which has a 91.47% market share. Bing, on the other hand, stands at 3.42%, as per theStatscounter search engine worldwide market share.

However, Microsoft hasn’t lost all hope. In aninterview with The Verge, Mehdi says, “We’ve seen Bing’s share grow. Even a few points of share growth is significant for Microsoft and for customers to bring more competition.“

From Feb’23 to Feb’24, Bing’s share increased from 2.81% to 3.42%.

At present, it looks like Microsoft Copilot is the way forward, and we could have more possible integrations and new features.

Do tell us what you think of the Copilot’s Super Bowl ad in the comments section.

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Microsoft’s Copilot gets all the attention, tech giant releases ad for Super Bowl#

Is Copilot getting more focus than Bing?#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Microsoft’s Copilot gets all the attention, tech giant releases ad for Super Bowl

Is Copilot getting more focus than Bing?