Microsoft’s new Feed Label allows grouping products, simplifies cross-country advertising

It will help advertisers save crucial time

2 min. read

Published onMarch 7, 2024

published onMarch 7, 2024

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It seems like Microsoft is on a spree torelease productsandintroduce new features. The latest in the series isFeed Labels, an upcoming feature inMicrosoft Advertisingthat lets you group products across different feeds using a common attribute, be it category, brand or language.

For instance, if you sell products across different countries, simply create aFeed Labeland apply it to all the concerned feeds.

Now, when you create a campaign and choose the pre-setFeed Label, the system will run ads that showcase products across the feeds that are a part of it.

Also, based on the chosenFeed Label, the system will automatically identify the feeds from the selectedMerchant Centerstores to be included in the ad campaign. Though, the option to showcase all products in a single campaign is also available.

In theofficial blog post, Microsoft confirms that theFeed Labelsfeature will start rolling out bymid-March2024, and all advertisers should have access to it by the end of the month.

Remember,Feed Labelsare different fromCustom labels. Microsoft, in the official blog post, explains it as,

Feed Labels will help advertisers take their minds off the trivial things and let them focus on creating ideas for campaigns. At least, that’s our initial impression of the feature. For a first-hand review, we will have to wait for the official rollout later this month.

Also,Microsoft’s release of Performance Maxon the advertising platform will help you leverage the capabilities of AI for effective campaign management.

What’s your initial impression ofFeed Labels? Share with our readers in the comments section.

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Microsoft’s new Feed Label allows grouping products, simplifies cross-country advertising