PC gamers are shunning high-end GPUs – spelling trouble for the Nvidia RTX 4090

New Steam hardware survey is both good – and bad – news for Nvidia

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A newSteamhardware survey is out, and it could make for interesting reading forNvidia. On the one hand, it’s clear that the company continues to dominate the GPU market with eight of the top 10 GPUs being made by Team Green.

However,these resultsalso point to some potential difficulties for Nvidia, especially in regard to the current approach for its imminentRTX 4000 seriesof next-generation graphics cards.

This is because every one of those eight GPUs it has in the top 10 is either a budget or mid-range GPU. The GeForce RTX 3060 Laptop GPU is the most popular graphics card used by PC gamers who have entered the Steam hardware survey, followed by theGTX 1060,RTX 3050,RTX 3060, andGTX 1660.

In fact, you don’t see a high-end GPU until you get to the RTX 3070 Ti laptop GPU at number 14. As for ultra-high-end GPUs, there’s only one in the top 30 – theRTX 3080 Ti– and thatjustsqueezed in at number 29.

While it may not be too much of a surprise that PC gamers are gravitating towards moreaffordable GPUs, it appears that it’s news to Nvidia – as it continues to be fixated on pumping out high-end GPUs.

Analysis: Is Nvidia making an expensive mistake?

With Nvidia’s upcoming RTX 4000 series of graphics cards, it looks like making affordable GPUs just isn’t a priority for the company. At the launch event, we only saw three GPUs – two versions of theRTX 4080and theRTX 4090. While all of these GPUs will undoubtedly be incredibly powerful – and rather expensive – there was no mention of more affordable RTX 4000 GPUs, such at theRTX 4070orRTX 4060.

Nvidia will almost certainly announce thoseGPUsin the future. However, for PC gamers who simply cannot afford those high-end GPUs to play thebest PC games, it can feel like the company is ignoring them. It certainly doesn’t help that in a time when people are struggling to find GPUs they can afford, the only other GPU Nvidia released this year was the super-high-endRTX 3090 Ti.

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While launching incredibly powerful GPUs to kick start its new RTX 4000 series – and to no doubt garner impressed headlines – Nvidia should not neglect the budget end of the market. Its main rivalAMDwill gladly take on more budget-conscious gamers who are feeling spurned by Nvidia, andIntelis entering the discrete gaming GPU fray with its series ofArc GPUsthat look likely to seriously undercut Nvidia when it comes to price.

When the RTX 4080s and RTX 4090 launch, we can’t imagine them appearing anywhere near the top of Steam hardware surveys for a very long time – if at all. But, if Nvidia wants to continue its dominance, it’s must start appealing to regular PC gamers – not just enthusiasts.

Matt is TechRadar’s Managing Editor for Core Tech, looking after computing and mobile technology. Having written for a number of publications such as PC Plus, PC Format, T3 and Linux Format, there’s no aspect of technology that Matt isn’t passionate about, especially computing and PC gaming. He’s personally reviewed and used most of the laptops in our best laptops guide - and since joining TechRadar in 2014, he’s reviewed over 250 laptops and computing accessories personally.

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