pCloud joins password manager fray with intriguing new service
Launched stealthily, Pass comes with a unique selling point
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Cloud storage specialistpCloudunveiled its password manager, known simply asPass, at a time where the need for such an application is becoming almost universal amidst a quasi-endless stream of stories aboutcredential leaksand hacks.
A potential addition to ourbest password manageror even ourbest free password managerlist? Read on…
The European storage service, which ranks amongst thebest cloud storageproviders on the market, launched Pass towards the end of September but few - if any - English-speaking tech websites picked it up.
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Pass shares most of the features associated with mainstream password managers likeDashlane,Bitwarden,KeeperorLastPass. It offers autofill, biometric unlock, the ability to autosave andgenerate strong passwords, multi platform, unlimited storage for passwords and quasi-universal password import from browsers or other password managers.
pCloud stands out by offering a fully-fledged service for free but only for one active device without the need for a credit card to start. Equally enticing is the possibility to opt for a lifetime payment for unlimited active devices of only£149 / $149 / Eur149; that compares favorably with paying £29 / $29 / Eur29 that the annual subscription cost. You will have to spend more than five years with pCloud Pass to make it worth it; you can always tryPass Premium for free for 30 days, again without any credit card needed.
In comparison, our top password manager, Dashlane, costs $89.99 for the first year but includes 1GBdocument storage, dark web monitoring and even a VPN.
Will it succeed?
Asurveywe carried out in April 2022 showed that more than a quarter of the respondents didn’t see the point of a password manager with a further 26% preferring to store their passwords “elsewhere”. So the market is massive but hyper competitive.
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For all its merits, one has to question whether now is the right time for pCloud to launch a password manager given the sheer number of options on the market. All major browsers have rudimentary built-in password managers, VPN providers are either giving them for free (ExpressVPN with Keys) or for cheap (NordPassfromNordVPN) and that’s not even accounting for antivirus companies likeBitdefenderor Norton that have been bundling them for ages. And we’re not even looking at password managers that compete with pCloud by offeringcloud backupoptions.
For a reminder of how cutthroat the password manager market can be, Remembear, the password manager service from VPN providerTunnelbear, closed in July 2022 after four years of operation after finding that “many users had already found their password solution and switching to a new service was simply too much to ask.”
We have reached out to pCloud to find out about2FA (two-factor authentication)and support and to get Pass reviewed and we will try to grab an exclusive offer for our readers as well.
Désiré has been musing and writing about technology during a career spanning four decades. He dabbled inwebsite buildersandweb hostingwhen DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.
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