PureVPN’s rebrand goes way beyond a new logo
It’s the second revamp the provider undergone this year
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After 15 years on the front line protecting people’s online privacy, thisVPN servicehas been showing some serious commitment to improve itself lately.
A few months back,PureVPN’s major revampequipped users with improved connection speeds and security features. These included manual configuration support for its secure WireGuard protocol, as well as a proxy access extended to all its apps.
It wasn’t long after that when the provider joined forces withSamsungto build a safer online world. The plan is to integrate Enhanced Privacy Protection (EPP) technology into Samsung’s Secure Wi-Fi feature, setting up the next level of mobile data security.
As its latest move,PureVPNhas now revealed a massive rebrand of its software. From its classic green lock and keyhole logo to shining purple layers, it intends to symbolize the extra layers of protection itsVPNprovides.
It’s not just a new logo and interface, though. In an effort to cope with an ever-changing online world, PureVPN has enlarged its product offering, now including asecure password manager,identity theft protectiontool and a file encryption software.
Introducing an all new PureVPN with advanced tools to complement our flagship VPN product, as a cybersecurity ecosystem to provide you with a safe and private connected experience, virtually & beyond.Learn more: https://t.co/VhjU9nncX5#BeYouOnline #PrivateByConsent pic.twitter.com/aCLgELOD8nNovember 4, 2022
PureVPN’s new identity, visual and beyond
“We’re evolving from our iconic lock and keyhole logo to one that isn’t about what we do or what we produce, it’s about what we provide and what we support: authenticity and freedom,” a PureVPN spokesperson told TechRadar.
Different shades of purple circle around a central white space, the latter representing a safe and personal space. At the same time, the translucent layers symbolize what PureVPN tools offer: protection, transparency, empowerment. Its true meaning is perhaps not quite as easy to parse as PureVPN might like, but it’s a thoroughly noble cause.
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However, the real big news lies in its extended range of newprivacy tools.
“Not only have we redone the user interface from scratch, but also added new features that are sure to make your life easier,” said the provider.
PureVPN adds quantum-resistant encryption keys to its VPN>How to choose the right VPN for you - 9 key things to look out for>Our pick of the best secure VPN providers around right now
PureKeepis its own password manager software. The tool also helps users to safely store all their login details, while generating stronger passwords across 10 different devices at the same time.
From carefully making sense of lengthy privacy policies to going over the permissions granted to all your apps, staying on top of your digital hygiene can be really time consuming.
PurePrivacyis the provider’s response to this issue, aiming to assist users in taking back control of their privacy settings online. It can help to customize the data you share on your social media, for example. Or, to halt invasive ads from tracking you online. This should minimize the risk of some cyberattacks like identity theft.
Finally,PureEncryptis a tool for shielding any type of files with a layer of end-to-end encryption, password-protected vaults and/or other security checks like face ID and fingerprint. Users can encrypt all their sensitive files in a couple of clicks, to then store them on their chosencloud storageplatform.
For a small additional fee, users can add just one or more tools to their VPN subscription.
Is PureVPN any good?
PureVPN has been in the game a long time now, gaining a reputation as a reliable and affordable provider.
With more than 6,500 high-speed servers across 78 countries, it allows 10 simultaneous connections with just one subscription. That makes it ideal if you want a service that can cover all of your family’s devices.
Great news if you’re after a goodstreaming VPN, too. While we struggled to access some platforms in the past, we managed to unblock everything we tried this time around. These include Netflix,AmazonPrime, Disney Plus and BBC iPlayer.
PureVPN is also known as aprivate VPNservice with strict no-log policies. The provider evenbacked up its no-log claim with an independent auditrecently. However, in our review process, we did find some app issues and inconsistencies that many rivals don’t suffer from – but despite this PureVPN remains a solid mid-pack choice.
It is worth mentioning that PureVPN isn’t the first provider to have extended its product offering. Quite the opposite actually, VPN firms are adapting as users are now facing multifaceted risks when online.
Among our favorites,ExpressVPNhas its own password manager too (ExpressVPN Keys) that comes free of charge.NordVPN’s Threat ManagerandProtonVPN’s NetShieldfeatures aim to block malware, web trackers and intrusive ads at no extra cost. One of thebest cheap VPNsaround,Surfshark, now even comes with a complete security suiteSurfshark Oneincluding its VPN, private search engine, data leak detection system, andantivirussoftware.
Chiara is a multimedia journalist committed to covering stories to help promote the rights and denounce the abuses of the digital side of life—wherever cybersecurity, markets and politics tangle up.She mainly writes news, interviews and analysis on data privacy, online censorship, digital rights, cybercrime, and security software, with a special focus on VPNs, for TechRadar Pro, TechRadar and Tom’s Guide. Got a story, tip-off or something tech-interesting to say? Reach out to chiara.castro@futurenet.com
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