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Tired of Bing AI popups? Remove the pesky BGAUpsell to get rid of them

It’s slightly tricky but won’t take more than a few minutes

3 min. read

Updated onMarch 5, 2024

updated onMarch 5, 2024

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Microsoft’s push for the native browserand search engine is well known. But sometimes, these excessive pop-ups become unbearable. When we examined things, it appears theBGAUpsellprocess is the underlying cause!

This process is reportedly associated withMicrosoftand is used to send pop-ups in order to persuade users to switch fromGoogletoBingas the search engine when usingChrome. Of late, the number of pop-ups is increasing by the day, often hampering the ongoing work.

Users have expressed their frustration about the whole situation in forums.

You don’t have to switch operating systems just yet. Just deleteBGAUpsell,and you are good to go!

How can I remove BGAUpsell?

1. Terminate the process

2. Take folder access permissions

Taking full folder accessforTempis imperative, because otherwise, you won’t able to able open it. The folder is system-protected by default.

3. Delete the BGAUpsell file

4. Remove the Registry entries

Deleting any instances ofBGAUpsellin the Registry will ensure that you don’t face any conflicts later on. Remember, manually deleting Registry entries may cause problems. So it’s best that you use asafe Registry cleanerto optimize the PC’s performance!

As you can see, removingBGAUpsellis slightly complex because that’s how Microsoft intends it to be. Files that trigger promotional messages are a crucial part of Microsoft’s revenue stream. Letting users easily delete them will negatively affect that!

Last month, Microsoft was criticized for sendingWindows 11 upgrade promptsto users running the previous iteration.

If you face any issues while removingBGAUpsell, let us know in the comments section.

More about the topics:bing,microsoft edge

Kazim Ali Alvi

Windows Hardware Expert

Kazim has always been fond of technology, be it scrolling through the settings on his iPhone, Android device, or Windows PC. He’s specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.

Long-time Windows user, Kazim is ready to provide a solution for your every software & hardware error on Windows 11, Windows 10 and any previous iteration. He’s also one of our experts in Networking & Security.

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Kazim Ali Alvi

Windows Hardware Expert

Kazim is specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

Tired of Bing AI popups? Remove the pesky BGAUpsell to get rid of them#

How can I remove BGAUpsell?#

1. Terminate the process#

2. Take folder access permissions#

3. Delete the BGAUpsell file#

4. Remove the Registry entries#