YouTube may soon show free, ad-supported TV channels
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You could soon be tuning into TV channels onYouTubefor free, as the feature is currently being tested with a small group of users in the US. It would put YouTube into more direct competition with the likes ofRokuand Plex.
Originally reported by theWall Street Journaland later confirmed by YouTube, the channels are collected together in a central hub that gives viewers a choice of what to watch, with various content partners signed up.
The idea is to “gauge viewer interest” according to YouTube’s statement. If the new addition is favorably received by those who are testing it, then it could apparently get a wider roll out at some point later this year.
A central destination
There will be a cut for YouTube as well – some 45 percent of the ad revenue, as per the report in the WSJ. That’s the exact same cut that it takes from advertising on YouTube videos made by content creators as well.
“YouTube is the only place where viewers can find everything they want and we’re always looking for new ways to provide viewers a central destination to more easily find, watch, and share the content that matters most to them,” YouTube toldGizmodo.
This is separate to the YouTube TV service, which asks for a monthly fee in return for a variety of TV channels streamed over the web. It’s also possible to buy movies and television shows permanently through the YouTube interface.
Analysis: TV keeps changing
YouTube has actually been experimenting with TV shows for a long time. Anything bought through theGoogleTV interface can be accessed on YouTube, while numerous ad-supported programs were added to the platformin March of last year.
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This move is also a response to what other streaming platforms are doing. We’ve already mentioned Roku and Plex, which also offer free TV channels with ads, Netflix has introduceda cheaper tier with adverts, and Disney Plus isdoing the same in March.
Throw in all the traditional ways to watch television that are still around, and viewers have a huge amount of choice when it comes to what they can watch (and how they can watch it) – whether that’s live TV or specific shows.
Of course YouTube wants as many eyeballs on its platform for as long as possible, and this is another step in that direction. See alsoYouTube Shorts, another recently introduced innovation to broaden YouTube’s appeal.
Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you’ll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.
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